Even in countries using English as a second language daily, they also have special feelings when contacting in their mother tongue which they have listened since their childhood. We all prefer using our native language. Particularly in Southeast Asia, a region with unique cultures, separate language groups, and a strong nationalism, companies should conquer them with their languages and cultures.
Therefore, although your company brand may be famous all over the world, you will not be able to reach new markets if you do not know how to localize your products, localize information to be closer to customers.
Be an alert investor when starting the internationalization of your enterprise.
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