As a business, which factors determine products – services to reach customers, if they have not tried it, do not know if they are good or not? It’s the publicity: it should be communicated, and information should easily enter the public heart, make a good impression and sympathy; the manufacturer’s messages should be expressed in languages and ways close with the mass, as well as selected and upgraded to denote respect for the public and customer.
On the other hand, since each advertising message usually focuses on one or more certain components of the public, its language and style should be researched and applied in a clear, understandable and consistent way with age, education background, profession, social class, gender, tastes, beliefs, style of language, geographical dialect, social dialect of the market that enterprises focus on.
Even in countries using English as a second language daily, they also have special feelings when contacting in their mother tongue which they have listened since their childhood. We all prefer using our native language. Particularly in Southeast Asia, a region with unique cultures, separate language groups, and a strong nationalism, companies should conquer them with their languages and cultures.
Therefore, although your company brand may be famous all over the world, you will not be able to reach new markets if you do not know how to localize your products, localize information to be closer to customers.
Be an alert investor when starting the internationalization of your enterprise.
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