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How to have a successful localization strategy

Localization is becoming more and more important, especially in the digital context. Only when your websites are usable, accessible and culturally suitable to local audiences, can you successfully market your products and services. Here are the things that you need to consider before planning your localization strategy.

4 reasons why localization is so important

Localization is no longer just an option for companies which want to go global, it is now becoming a must, a strategic plan that can help a brand survive abroad. By localizing your website, products or marketing campaigns, you are building a bridge to your target customers and making your brand more memorable in local markets. Here are 4 reasons why localization is so important for your business.

Think globally, act locally

The phase “Think globally, act locally” has been widely known and universally used in various fields and context, especially in business. It is the best strategy for any companies in terms of international expansion.