Video game industry and translation

Video game is an electronic game that can be played on personal computer, gaming console or mobile phone. Nowadays, not only kids but also adults love playing video games. Video games have been one of the most preferred sources of entertainment for everyone, which makes gaming industry become a billion-dollar business.  Here are some statistics about video game industry and the reason why translation is an integral part of it.

Along with the development of technology, video games have become more and more accessible. You can play video games everywhere, on your mobile phones, laptops or other electronic devices. Video game industry is worth billions of dollar in the USA. There are thousands of companies developing and publishing games worldwide.  According to Global Games Market Report of New Zoo, there are 2.2 billion gamers in the world and global game revenue is expected to surpass 90 billion USD in 2020. It is also predicted that mobile gaming will account for more than half of the total game market. There are three main players in the video games industry which are Sony, Microsoft and Nintendo. These three gaming brands are the most recognized by gamers in the United States.

According to The Statistics Portal, Asia Pacific is known as the largest region in terms of gamer population with 912 million video gamers. The second largest region is EMEA with 605 million gamers. Since Asia have low English proficiency and strong preference for native languages, translation is the key for foreign game companies to conquer this potential market. Even European countries like France, German or Italy where English proficiency is on top ranking, gamers still prefer their own languages.

Video game translation will make gamers feel important and special. They will have the feeling that the game is especially made for them. Game translation will also help increase downloads and revenues. With the help of translation agencies, game companies will be able to reach gamers in every corner of the world. As a result, language differences will no longer be the barrier that keeps global gamers from enjoying their favorite video games.

In this globalization and internationalization era, translation is becoming more and more important. It is an integral part of video game industry. To reach gamers across the globe, it is crucial that game companies have their video games translated into the local languages. With a strong team of in-house linguists and professional localization experts, Wise-Concetti provides high-quality game translation and localization. We ensure the accuracy and perfectness of our services so that you will always have peace of mind even when your game project is in a rush. We are the game translation agency that you can trust!


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