A mistranslated word, especially in legal contracts, technology documents or medical instruction, can cost millions of dollars and even people’s lives. Accurate translation should not be underrated in any contexts and aspects of life. Here are the major reasons for mistranslation and the solutions to avoid it.
Localization is no longer just an option for companies which want to go global, it is now becoming a must, a strategic plan that can help a brand survive abroad. By localizing your website, products or marketing campaigns, you are building a bridge to your target customers and making your brand more memorable in local markets. Here are 4 reasons why localization is so important for your business.