The Centre for Next Generation Localisation pointed out that localization and translation is the 4th fastest-growing industry in the United State. The size of global language industry in 2016 is estimated at $40 billion (USD) and is projected to increase up to $45 billion by 2020.
Game localization is a wise tactic which helps you tailor the game experience to best suit your local gamers. Here are three reasons why game localization is so important, not to say inevitable:
Even though each country speaks a different language, people fight the same diseases and struggle with the same health issues. If translation in other fields mainly serves the purpose of sales and business expansion, medical translation serves another noble cause which is humanity. This article will give you an insight into the importance of medical translation in our daily life.
Can artificial intelligence really replace human intelligence? The answer might be yes to some certain fields but not translation industry. And here are the reasons why human translation is irreplaceable, at least for now.
Everyone wants to succeed in their chosen field, however, not everyone can make it. Take language industry, for example, have you ever wondered why some people are more successful than others? It is because some people have the characteristics that the others lack.
A mistranslated word, especially in legal contracts, technology documents or medical instruction, can cost millions of dollars and even people’s lives. Accurate translation should not be underrated in any contexts and aspects of life. Here are the major reasons for mistranslation and the solutions to avoid it.
Localization is becoming more and more important, especially in the digital context. Only when your websites are usable, accessible and culturally suitable to local audiences, can you successfully market your products and services. Here are the things that you need to consider before planning your localization strategy.
Localization is no longer just an option for companies which want to go global, it is now becoming a must, a strategic plan that can help a brand survive abroad. By localizing your website, products or marketing campaigns, you are building a bridge to your target customers and making your brand more memorable in local markets. Here are 4 reasons why localization is so important for your business.
The main purpose of every marketer is to attract attention and create interest. In this globalization era, to approach billions of non-English speaking customers, you need a localized marketing strategy.