While website localization has been familiar with many business owners, app localization might not get the equal attention. Today, Apple’s App Store and Google Play are available in 155 and 137 countries respectively. Therefore, if your app is only available in one language, you would miss the chance to tap into other potential markets. Limiting your app to one country means limiting your sales growth. So do you need app localization? You will get the answer after examining its great benefits below:
You might have good knowledge about website, mobile app or software localization, however, when it comes to marketing content localization, are you sure that you understand it thoroughly? It is sometimes argued that content localization is just a minor aspect of localization and therefore it does not require much attention. Here are some facts that prove the opposite:
With the population of more than 69 million people, Thailand is a promising market for foreign investors. However, to be successful in this country, you need to understand its language. Here are the facts about Thai language that will give you insights into the unique culture of Thailand.
Video game is an electronic game that can be played on personal computer, gaming console or mobile phone. Nowadays, not only kids but also adults love playing video games. Video games have been one of the most preferred sources of entertainment for everyone, which makes gaming industry become a billion-dollar business. Here are some statistics about video game industry and the reason why translation is an integral part of it.
Nowadays, translation plays an important role in many industries. As globalization became the engine of international trade and cross-cultural interactions, there is an increasing demand for translation and localization services. Here are 5 industries that need translation the most:
Today, Google Translate has become the world’s most popular machine translation tool. And like any other tools, Google Translate has its own advantages and disadvantages.
The most important thing you should do before every translation project is to get to know your client’s needs and requirements. It is also crucial that you understand the scope of work you are about to complete. The following questions will help you decide if the partnership is a good choice and provide you with the initial guideline for the project.
Going global is a path that any companies can go, you just need to keep these key steps in mind:
Website localization is an inevitable task that you need to consider before expanding to another country. And this task is not an easy job. Here are the reasons why website localization should be done by a professional agency.